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木马构建以工业设计为核心的协同创新体系
ID Centred Collaborative Innovation System

随着中国制造业的发展,对设计服务的要求也从个体转向系统,从局部转向整体。
木马跟随产业发展的趋势,构建以工业设计为核心的协同创新体系。
从创新研究、产品设计、交互设计到品牌推广和社会创新,完整的设计系统为企业提供全方位的设计服务,
从而从容应对变化的趋势,建立系统竞争力。

木马文创在过去几年的项目实践中不断积极探索、勇敢创新、深刻总结,得出了一套自己独有的文创产品设计开发理论:通过将商业思考、美学体验与技术突破整合为一体的设计实践方式再加上垂直创新思维,打造出文创设计领域闭环,建立起一个完善的创意生态循环系统。木马文创的服务领域包括:博物馆艺术衍生品、企业品牌衍生品、动漫影视衍生品、以及文化旅游产品四大主要对象。针对这四类领域各自不同的属性和特点,我们给出不同的创新策略。以文化挖掘、产品开发、空间营造、服务运营为核心,以服务设计理念为引领,构建完整的协同创新体系。

Moma in the past few years projects continue to actively explore, puts forward a set of their own unique cultural and creative theory of product design and development: through the design practice of commercial thinking, aesthetic experience and technical breakthrough as one plus the vertical to create innovative thinking, creative design the field of closed-loop, establish a perfect creative ecological circulation system. In view of the different attributes and characteristics of these four fields, we give different innovative strategies. To culture, product development, space construction, service operations as the core, with the concept of service as the lead, to build a complete innovation system.